Dec 14, 2018
In a Media Strategy Session episode on the podcast this week, we hear from FEST founder Eve Rowsell, who turns leather jackets into luxe, one-of-a-kind handmade bags from her Nova Scotia studio. But after years of running the business largely as a side project while juggling a time-consuming small business in her hometown and a number of complicated events in her personal life, Eve is ready to let more people know about her line, Rewanted Bags. What's more, she's willing to put in the work to get the word out about her business. Still, with all the hats to wear as a solopreneur, designer, mom and member of her tight-knit community, it's difficult to choose where to focus, especially when her story is far from cut and dry. That's where this conversation comes in. In the last interview episode of the year, Eve and I dive into her story, how she got to where she is today and take a look at the key steps she can take action on right now to get her DIY PR and media outreach strategy on the right track for 2019.
Meet this week's guest, Eve Rowsell, Founder of Rewanted Bags.
To the uninitiated, repurposing materials like leather jackets into new handbags might sound like an easier design endeavor than making a handbag from scratch. In fact, it's way more time-consuming and challenging. Just take it from Eve Rowsell of Rewanted Bags. On the show this week, she breaks down all that goes into turning thrifted jackets into bags, especially when the jackets have varied shapes and more than a little visible history, form minor blemishes to outright tears. Find out how that affects her media outreach and what she does to work around these challenges to give her customers something entirely different in the episode.
Have you had a personal or family crisis land in your world right as you're trying to build a business? Eve has. And more than one. As she shares in this episode, her business' struggles have almost run parallel with the challenges she's had in her life. Find out how Eve was able to pull through and push forward despite all that life has brought her way in this week's episode.
Ethical Writers and Creatives: Eve highly recommends this collective of awesome bloggers whether you're looking for content creators, writers, or maybe just something to read and inspire you.
Website: rewantedbags.ca
Facebook: https://www.facebook.com/rewantedbags
Pinterest: https://www.pinterest.ca/rewantedbags/
Instagram: @rewantedbags