Sep 26, 2017
For anyone building a brand today, one of the biggest questions you're likely to face is: what do my customers really want? There are umpteen million ways to get at this with digital tools. And yes, there is valuable data to be gleaned from A/B testing your heart out, surveying customers and experimenting with different...
Sep 19, 2017
Wholesale can feel like a gamble for emerging, independent and startup brands today. With all the talk of direct-to-consumer companies capturing the hearts of fashion fans, how's a FEST founder to decide whether to pursue the old-school route (one that incidentally, is crucial to many successful brands'...
Sep 12, 2017
For a lesson in taking risks, going with your gut, standing by your vision and how to turn a very bad, no good bummer of a day into the biggest aha moment of your young life, pull out your earbuds and settle in for a conversation that will make you laugh - and get you inspired to do work on even the most...
Sep 5, 2017
Natalie Chanin didn't set out to build one of the most recognizable and beloved (not to mention multi-faceted) sustainable fashion brands out there today. In the beginning, all she wanted to do was produce 200 handsewn t-shirts. Soon, the longtime stylist was orchestrating a multimedia project that led her away from...