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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech


Sep 27, 2016

What happens when a civil engineer with public relations chops jumps from a career she spent years building into an entirely new realm hoping solve one of the most universal lady problems around? As you'll hear in this episode, taking such steps can lead to new frontiers mixing feminism, footwear and, yes, friggin' NASA.

Enter this week's guest Stina Andersson, co-founder and CEO of Stinaa.J.

After years working with sustainability and, later, corporate public relations, Stina press paused on her traditional trajectory to find an alternative to the painful heels she'd been wearing for years. Why, she wondered, should women have to suffer to wear stylish shoes? Soon, she had joined forces with prominent Swedish orthopedic technician Peter Hedstrom to launch her eponymous footwear brand featuring heels, booties and sneakers made using information culled from hundreds of thousands of 3D foot scans and cushioning technology originally developed by NASA.

This episode brought to you with support from the FEST-ive folks at Betabrand. Save 20% off when you shop and use code SPIRIT20. But wait, there's more below!

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HOW TO LISTEN:

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Listen to Stina's story for the inside scoop on building a footwear brand that does things a little differently, finding a co-founder and growing a businesses with the help of brand ambassadors who completely get what you're all about.

Linkage:

Stinaa J: stinaaj.com

Facebook: www.facebook.com/stinaajshoes

Instagram: @stinaa.j

Princess Sofia of Sweden wears Stinaa.J

Stinaa.J in Pop Sugar

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T-shirt motto: For women, by women.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.