Feb 14, 2017
How does a blog from a Virginia college town become a full-fledged media company whose gorgeous printed books champion stylish local businesses and bring entrepreneurial opportunity to hometown editors in over 60 U.S. cities?
Meet this week's guests, Susie Matheson & Christy Ford, co-founders of The Scout Guide.
There are so many things about Susie, Christy and what they've
created with The Scout Guide that regular listeners will instantly
recognize as Spirit of 608 favorites things: businesses that
support small creative businesses, inventive twists on
traditional models in media and publishing, economic opportunity
where it doesn't often exist and co-founders building a company
that fits into their lives and not the other way around. The first
guests to come on the show from my new hometown of Charlottesville,
Virginia (a place I've fallen in love with over the last year),
Susie and Christy will inspire you with what they've built, but I
think they'll also hook you with how they've built it. As you'll
hear in our conversation, they didn't have it all figured out and
actually resisted the direction that has ultimately resulted in
their own success. At the same time, they weren't afraid to
double-down on a print publication at just the time magazines were
folding all around them.
This episode brought to you with support from the
FEST-ive folks at
Betabrand. Save 20% off when you shop and use code
SPIRIT20. But wait, there's more below!
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Listen in on today's conversation for Susie and Christy's journey transforming what started as a blog into a must-read sourcebook for the best shops and most stylish businesses in The Scout Guide's growing roster of locations.
Linkage:
The Scout Guide: thescoutguide.com
Facebook: https://www.facebook.com/TheScoutGuide
Twitter: @thescoutguide
Instagram: @thescoutguide
T-shirt motto: Just do it.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.