Nov 13, 2018
What should you absolutely without a shadow of a doubt do before you're ready for press coverage? It's simple really: before you do any pitching to journalists or the media, you need to answer the four questions in today's episode. As a longtime journalist. I spent more than a decade wishing brands had come to me with this kind of insight into their own business -- it might have gotten them a lot more press coverage. That's in the past, but what's happening today is this: I'm sharing the four questions any brand must answer before you're ready to go out and get valuable press coverage.