How Modjewel's Eliana Ghantous Used DIY Strategies to Land Press in FastCompany + More

May 15, 2018

It's all well and good to know DIY PR and media outreach are possible for emerging fashion brands and fashion startups, but how does it actually work and what happens along the way? In today's Knowledge Drop episode of the Spirit of 608 podcast, we have a FEST founder who's sharing her experience - from the first round of outreach she did that garnered zero responses to the pitch she sent that landed her innovative handbag company in FastCompany and other publications.

Meet this week's guest, Eliana Ghantous, Founder of Modjewel.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

 

What you'll learn

When Eliana started out, she got help from a friend who's day job was working in public relations. But even with that level of help, she got literally zero responses the first time she tried to reach out to the media. You'll learn why that happened and what to do differently when you reach out to the media, as well as easy best practice tactics you can use to follow in Eliana's footsteps.

How you'll be inspired

Eliana didn't get her dream press right away, but she had the right attitude - an entrepreneur's attitude. And that meant she kept at it. Instead of blaming her product or assuming was interested in her game-changing approach to evening bag design, she went back to the drawing board, revised her DIY PR strategy and tried again - this time with much better results.

What you'll tell your friends

Have you heard about the modular bags designed by a former engineer? They literally transform with interchangeable exterior panels, accent pieces, clasps and straps. The look is really vintage-inspired, but ultra slick and modern at the same time. No wonder they ended up being photographed during Tokyo Fashion Week and featured in Nylon magazine.

Resource of the week

How I Built This podcast: I dare any entrepreneur to not like this NPR podcast hosted by Guy Roz. Featuring interviews with some of the world's most recognizable founders, the show is full of great advice and real stories from people who've made serious impact with their businesses.

Connect with Eliana Ghantous

Website: www.mymodjewel.com

Facebook: https://www.facebook.com/mymodjewel 

Twitter: @mymodjewel

Instagram: @mymodjewel

Pinterest: https://www.pinterest.com.au/mymodjewel/

Mentioned in this episode:

Meet The Nanotech Scientist Who Used Her Mad Skills To Build A Better Party Clutch

How I Built This podcast

 

T-shirt motto: You can do this.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.