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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech


Aug 2, 2017

Wouldn't you love to have more time? Not having enough time is the most common challenge for any entrepreneur - and when it comes to carving out time for DIY PR and media relations, well, it's often even more difficult. That's because reaching out to the press about your brand involves far less instant gratification than social media, where you're likely to power through the annoyances, FOMO and irritating pics you love to hate amid a positive feedback loop of likes, follows, comments and new connections.

Even though DIY PR and media relations can leave you feeling like a lone woman shouting in a windy prairie, sticking with it will absolutely help your brand by extending the reach of your message, drawing in new audiences and customers, establishing social proof and providing amazing content you can leverage for future digital marketing efforts. Simply put, you're leaving a huge array of possibilities on the table when you don't fold PR and media relations into your regular business operations.

So how to find more time when you truly feel you're coasting on fumes as it is?

In this PressDope by Spirit of 608 minisode, I'll walk through strategies, tools and resources you can start putting to work today to get more media attention in the future.

Listen in for:

- Two time-creating strategies that are all mindset and will allow you to get more time immediately

- Why understanding how much time you actually have is crucial to effective DIY PR

- More than 6 tools and multiple strategies for automating, streamlining and extending the reach of your marketing efforts that are great for DIY PR and media relations, not to mention your business as a whole.

A few links from the show:

Assistant.to

Google Calendar

Calendly

Pocket

If This Then That

Zapier

Slack

Narro

Still Growing Podcast

Missinglettr

Meet Edgar

RecurPost

Upwork