Nov 28, 2017
Nearly a decade after bursting onto the scene as retail's latest innovation, pop-up shops have become the standard way for fashion brands and independent businesses to test new markets, new products and product-market fit. Not surprisingly, pop-up shops have gotten increasingly complex as household name brands roll...
Nov 14, 2017
Is direct-to-consumer the best way to build an ethical fashion brand today? This week's Spirit of 608 podcast guest is betting yes - and while many founders building conscious companies today bypass wholesale and go directly for the leaner, ecommerce-driven model just based on watching well-known success stories like...
Nov 9, 2017
Befuddled by Facebook ads? Scared of SEO? Listen in for a special episode of the Spirit of 608 podcast featuring a digital marketing expert who's worked with some of the most FEST-ive brands around, including Cuyana, The RealReal and Sephora. With so many independent brands and fashion startups relying on paid...
Nov 9, 2017
Have you been thinking about your media strategy in the busy weeks leading up to the holiday season? On this week's episode of the Spirit of 608 podcast, we hear from a FEST founder whose burgeoning brand is about to launch product after a successful crowdfunding campaign. What next steps should she take and how can she...
Nov 9, 2017
Billion dollar businesses, anyone? That's what this week's guest and a cohort of female entrepreneurs are on the lookout for as part of a new microfund aiming to seed promising startups with at least one female co-founder.