Dec 26, 2019
Getting the word out about your ethical, sustainable brand is crucial to its future -- but growing visibility can be tricky and time-consuming. There's public relations, brand awareness, growth hacking, networked marketing, affiliate relationships, content creation, social media and on and on and on. It's part of...
Dec 12, 2019
This week, we dive into a world where sustainable fashion gets experiential. We'll hear from a guest who not only designs using sustainable materials and ethical manufacturing practices, but is taking transparency to an entirely new level through travel. Launching a tour to India this fall, this California luxury...
Dec 6, 2019
Do you need PR and visibility tips you can use for the holidays and beyond? If so, this episode of the Spirit of 608 podcast is for you. Liza Moiseeva of Scaling Good recently asked me to join her for a Facebook Live inside her Facebook community to talk about growing brand visibility, PR and speaking opportunities...
Nov 21, 2019
Hot on the sparkling, sequined heels of FEST biz Bow & Drape's recent acquisition news, we're bringing back a popular conversation with co-founder Aubrie Pagano, who helped lead the company from its early days as a custom women's apparel startup to its current life as the go-to for punny casual wear featuring phrases...
Nov 14, 2019
For the 200th episode of the Spirit of 608 podcast, we had to bring back a special guest, fan favorite, visionary FEST pioneer and all around badass for an update episode looking at what kind of amazing things can happen in a couple years' time. Since the beginning of the Spirit of 608 podcast way back in the fall of...