Jul 25, 2017
Collaborating with media - whether through "earned" press coverage or paid sponsorships and advertisements - is crucial to brand-building today. I'm hellbent on helping FEST brands do that well. One thing that's key to building great relationships with the media: really understanding who you're talking to when you...
Jul 18, 2017
Ethics in fashion is about more than how clothing is made. It's also about who it's made for. I've always thought the disparity in clothing options for women outside of the 4-12 size range was ridiculous - an injustice even. It's both economically baffling considering the average size of women today, as well...
Jul 11, 2017
Are you confident that more digital marketing would help grow your audience and expand your FEST brand, but you're not quite sure where to start? Then this Knowledge Drop episode of the Spirit of 608 podcast is oh so for you. Today's conversation brings a FEST founder onto the show to talk not only the inspiring story...
Jul 5, 2017
With Silicon Valley awash in troubling news about the treatment of female entrepreneurs by powerful venture capitalists and investors, I can't imagine a better guest to have on the Spirit of 608 podcast this week than the one we have lined up for you. She's a leading investor in consumer-facing startups who's made a...